Strategic Management: Concepts 4Th Edition – Ebook PDF Version Paperback u2013 March 4, 2018 – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1260092372
• ISBN-13 ‏ : ‎ 978-1260092370
• Author: Frank T. Rothaermel

Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.

Table contents:

Chapter 1: What is Business Strategy

Chapter 2: Analysis of the External Environment: Opportunities and Threats

Chapter 3: Internal Analysis: Strengths, Weaknesses and Competitive Advantage

Chapter 4: Cost Advantage

Chapter 5: Differentiation Advantage

Chapter 6: Corporate Strategy

Chapter 7: Vertical Integration and Outsourcing

Chapter 8: Strategic Alliances

Chapter 9: International Strategy

Chapter 10: Innovative Strategies That Change the Nature of Competition

Chapter 11: Competitive Strategy

Chapter 12: Implementing Strategy

Chapter 13: Corporate Governance and Ethics

Chapter 14: Strategy and Society