Strategies For E-business: Creating value through electronic and mobile commerce: Concepts And Cases 3rd Edition – Ebook Instant Download/Delivery ISBN(s): 9781292123318,1292123311

Product details:

• ISBN-10: 1292123311
• ISBN-13: 9781292123318
  
• Author: Tawfik Jelassi, Albrecht Enders, Francisco J Mart’nez-L—pez

Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, amethodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students’ analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Table contents:

Part 1: Introduction

Part 2: The e-business strategy framework

Part 3: A roadmap for e-business strategy implementation

Part 4: Case Studies

People also search:

Strategies For E-business: Creating value through electronic and mobile commerce

strategies used in e-commerce

e-business strategies

How does e-commerce affect business strategy

mobile commerce strategy