Successful Event Management: A Practical Handbook 5th Edition

Successful Event Management: A Practical Handbook 5th Edition  – Ebook Instant Download/Delivery ISBN(s): 9781473759114,1473759110

Product details:

• ISBN-10:
• ISBN-13:
• Author:   Anton Shone, Bryn Parry

This eagerly anticipated edition of Successful Event Management is the essential handbook for both practitioners and students. This third edition combines a practical and theoretical overview and includes enhanced sections on Catering, Ticketing, Logistics and Operations. Featured are numerous case studies which provide real-world insights into all aspects of the organization and running of events. The extensive companion website features many great resources such as PowerPoint slides, extra case studies with case study notes and web links to online resources.

Table contents:

PART ONE: THE EVENTS BUSINESS

1 An introduction to events

2 The market demand for events

3 The events business: supply and suppliers

4 Events in context

PART TWO: MANAGING EVENTS

5 Making a start and planning the event

6 Financial management and the budget

7 Event logistics and supplies

8 Marketing and public relations for events

9 Risk management and legalities

10 Event project management and set-up issues

11 The organisation manager and the team: during the event

12 Close-down, evaluation and legacies

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