Tech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEO 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9781484290538,9781484290545,1484290534,1484290542

Product details:

• ISBN-10: 1484290542
• ISBN-13: 9781484290545
• Author: Matthew Edgar

Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website’s traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website’s SEO performance. SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too. There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic.

Table contents:

1. Crawling and Indexing

2. URL and Domain Structure

3. Content Structure

4. Schema and Structured Data Markup

5. Sitemaps

6. Page Experience: Core Web Vitals and More

7. Not-Found Errors

8. Redirects

9. Conclusion: Tech SEO Audit

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