Technology Adoption in the Caribbean Tourism Industry Analyzing Service Delivery in the Digital Age 1st Edition by Andrew Spencer 3030615847 9783030615840

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ISBN-10 :  3030615847

ISBN-13 :  9783030615840

Author : Andrew Spencer 

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.

Technology Adoption in the Caribbean Tourism Industry: Analyzing Service Delivery in the Digital Age 1st Table of contents:

1. Introduction
2. Leadership and Technology: Understanding Adoption Practices
3. Internal Firm Factors: An Examination of Travel Companies Resource Base
4. External Factors: The Digital Divide, Closing the Gap
5. Transactional and Transformational Leaders: Their Influence on Technology
6. The Applicability of an Innovative Theoretical Model and Its Implications
7. Conclusion

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Tags: Technology Adoption, the Caribbean, Tourism Industry, Analyzing Service, the Digital Age, Andrew Spencer