The Age of Livestreaming: 30 Stories of How the Livestream Economy Is Revolutionizing the Way the World Does Business 1st Edition Kuaishou Research Institute

The Age of Livestreaming: 30 Stories of How the Livestream Economy Is Revolutionizing the Way the World Does Business 1st Edition Kuaishou Research Institute – Ebook Instant Download/Delivery ISBN(s): 9781264640621,1264640625

Product details:

• ISBN 10: 1264640625
• ISBN 13: 9781264640621
• Author: Kuaishou Research Institute

The Chinese app Kuaishou isn’t just another large livestreaming platform competing with TikTok or Facebook Reels. What makes it different? Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou strives to ensure equitable access to the digitally underserved or neglected.

Kuaishou’s founders’ approach is working wonders. More than 300 million people use Kuaishou every day, and the platform enabled over 20 million people to earn income through e-commerce each year―and this book tells the entire fascinating story in the age of livestreaming.

Table of contents:

CHAPTER ONE HANGZHOU: THE LIVESTREAMING CAPITAL
CHAPTER TWO GUANGZHOU: A TRADITIONAL COMMERCIAL CENTER ENTERS THE AGE OF VIDEO
CHAPTER THREE LINYI: CITY OF KUAISHOU
CHAPTER FOUR WUHAN: A RISING CLUSTER OF QUICK-RESPONSE FACTORIES
CHAPTER FIVE LIVESTREAMING + AGRICULTURAL PRODUCTS
CHAPTER SIX LIVESTREAMING + EDUCATION
CHAPTER SEVEN LIVESTREAMING + JEWELRY
CHAPTER EIGHT BUILDING THE PLATFORM INFRASTRUCTURE
CHAPTER NINE NEW ORGANIZATIONS, NEW MODELS
CHAPTER TEN GROWING KUAI BRANDS
CHAPTER ELEVEN A NEW MARKET FOR OLD BRANDS
CHAPTER TWELVE CONSUMPTION UPGRADE AND EMPLOYMENT CREATION
CHAPTER THIRTEEN LIVESTREAMING + POVERTY ALLEVIATION

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