The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical Robert Siegel

The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical – Ebook Instant Download/Delivery ISBN(s): 9781264257782,1264257775,1264257783

Product details:

• ISBN 10:1264257775
• ISBN 13:9781264257782
• Author: Robert Siegel

In The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical, venture capitalist and Stanford Business School lecturer Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer?and it’s never the only answer. The vast majority of successful leaders from both incumbents and disruptors focus as much on things like logistics, manufacturing, and distribution as they do on digital innovation. In fact, many established companies are successfully countering young upstarts in other creative ways, and many new organizations are learning from their older brethren.

Table contents:

PART I THE BIG IDEA
CHAPTER 1 Today’s True Competitive Advantage
CHAPTER 2 Two Attempts at Radical Transformation
PART II WHAT IT MEANS TO HAVE BRAINS
CHAPTER 3 The Left Hemisphere: Using Analytics
CHAPTER 4 The Right Hemisphere: Harnessing Creativity
CHAPTER 5 The Amygdala: Tapping the Power of Empathy
CHAPTER 6 The Prefrontal Cortex: Managing Risk
CHAPTER 7 The Inner Ear: Balancing Ownership and Partnership
PART III THE BRAWN COMPETENCIES
CHAPTER 8 The Spine: Logistics
CHAPTER 9 Hands: The Craft of Making Things
CHAPTER 10 Muscles: Leveraging Size and Scale
CHAPTER 11 Hand-Eye Coordination: Organizing Ecosystems
CHAPTER 12 Stamina: Surviving for the Long Run
PART IV THE POWER OF SYSTEMS LEADERSHIP
CHAPTER 13 The Systems Leader: Driving Constant Progress on Brains and Brawn

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