The branding of right-wing activism: the news media and the Tea Party Costley White

The branding of right-wing activism: the news media and the Tea Party – Ebook Instant Download/Delivery ISBN(s): 9780190879310,9780190879327,9780190879334,9780190879341,0190879319,0190879327,0190879335,0190879343

Product details:

• ISBN-10: 0190879343
• ISBN-13: 9780190879341
• Author: Khadijah Costley White  

From the start of Barack Obama’s presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party’s ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets “branded” the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism’s brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

Table of contents:

Chapter One: Welcome to the Party
Chapter Two: The Tea Party as Brand
Chapter Three: Rebranding Political Conservatism Through Race, Gender, and Class
Chapter Four: Reading the Tea Leaves-The News about the News
Conclusion: Boundaries Blurred
Appendix: Sources and Methodology

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