The Business of Emotions in Modern History 1st Edition Mandy L. Cooper

The Business of Emotions in Modern History 1st Edition Mandy L. Cooper – Ebook Instant Download/Delivery ISBN(s): 9781350262492,9781350262508,9781350262515,1350262498,1350262501,135026251X

Product details:

• ISBN 10: 135026251X
• ISBN 13: 9781350262515
• Author: Mandy L. Cooper, Andrew Popp

The Business of Emotions in Modern History shows how businesses, from individual entrepreneurs to family firms and massive corporations, have relied on, leveraged, generated and been shaped by emotions for centuries. With a broad temporal and global coverage, ranging from the early modern era to the present day in Africa, Asia, Europe and North America, the essays in this volume highlight the rich potential for studying emotions and business in tandem.

In exploring how emotions and emotional situations affect business, and in turn how businesses affect the emotional lives of individuals and communities, this book allows us to recognise the emotional structures behind business decisions and relationships, and how to question them. From emotional labour in family firms, to affective corporate paternalism and the role of specific emotions such as trust, fear, anxiety love and nostalgia in creating economic connections, this book opens a rich new avenue of research for both the history of emotions and business history.

Table contents:

Part One: Disciplinary Emotions

1. Accounting for the Middling Sorts: Emotions and the Family Business, c. 1750–1832

2. Emotional Strategies: Businesswomen in the Civil War Era United States

3. Selling Trust in the Antebellum Service Sector

4. The Cold War and the Making of Advertising in Post-War Turkey

Part Two: Enabling Emotions

5. Marriage à la mode du pays: When Identity and Contractual Love Became a Pledge for the Signares’ Business

6. “the commerce of affection”: Masculinity and Emotional Bonds Among Boston Merchants

7. From Scotland with Love: The Creation of the Japanese Whisky Industry, 1918–1979

8. Malone’s on the Southside: Hearing a Telling of Their Story

Part Three: Unruly Emotions

9. The Worst Business in the World? The Emotional Historiography of the Arms Industry

10. Making Sense of Financial Crises in the Netherlands: The Emotional Economy of Bubbles (1637–1987)

11. Waiting for Fevers to Abate: Contagion and Fear in the Domestic Slave Trade

12. Selling Out or Staying True? Fear, Anxiety, and Debates About Femi

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