The Cultural Dimension of Global Business 8th Edition, (Ebook PDF)

The Cultural Dimension of Global Business 8th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 9781138202290
• ISBN-13 ‏ : ‎ 978-1138202290
• Author: Gary P. Ferraro, Elizabeth K. Briody

Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.

Table contents:

1. Cultural anthropology and global business

2. Lenses for understanding culture and cultural differences

3. Communicating across cultures: the nonverbal dimension

4. Communicating across cultures: languages

5. Negotiating across cultures

6. Partnering across cultures

7. Cultural transformation

8. Consumers

9. Global leadership

10. The expatriate assignment

Title Tag:

The Cultural Dimension of Global Business 8th Edition – Mastering International Corporate Culture
Navigate Global Business Practices with The Cultural Dimension 8th Edition – Essential Guide
The Cultural Dimension of Global Business 8th Edition – Key Strategies for International Success