(Ebook PDF) The Forever Transaction How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave 1st edition by Robbie Kellman Baxter 1260458717 9781260458718

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ISBN-10 :  1260458717 

ISBN-13 :  9781260458718

Author: Robbie Kellman Baxter 

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. 

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave 1st Table of contents:

PART ONE Launch
1 Welcome to the World of Forever
2 Are You Ready for Forever?
3 Forever Begins with a Plan
4 Define Your Forever Promise
5 Choose the Right Who for the How
6 Develop Your First Experiments
7 Test, Learn, Adjust
PART TWO Scale
8 Manage Emotions, Transform Culture, and Build a Shared Vision
9 Do Acquisitions Make Sense for Your Company?
10 Six Common Setbacks and How to Avoid Them
11 Choose the Technology to Scale
12 Create and Fine-Tune Your Pricing Strategy
13 Essential Metrics for Long-Term Relationships
PART THREE Lead
14 Forever Is a Long Time: Don’t Take Shortcuts
15 Continue to Iterate
16 Stay Forever Young: Avoid Aging with Your Members
17 Protect Your Members from Subscription Fatigue
18 Going Global with the Forever Transaction
19 Emerging Trends—Forever Is Here Now

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