The International Business Environment 4e 4th Edition – Ebook Instant Download/Delivery ISBN(s): 9780198804291,0198804296,9780192526458, 0192526456
Product details:
- ISBN-10 : 0198804296
- ISBN-13 : 978-0198804291
- Author:
In this versatile and engaging textbook the authors integrate diverse, global examples with coverage of all key topics to produce the most practical and multi-perspective international business environment textbook.
Case studies on Google, Oxfam, and Netflix, as well as coverage of the latest developments in globalization, Trump’s presidency, and emerging markets showcase the realities of business today and ensure students have the grounding they need to effectively explore and analyse the issues facing organizations globally.
Students are supported in their learning with chapter summaries, diagrams, and a comprehensive glossary, but also challenged by counterpoint boxes, learning tasks, and review questions in every chapter, encouraging critical thinking and research skills.
Even with its comprehensive breadth of coverage, The International Business Environment remains concise and accessible through use of the PESTLE framework to steer its analysis. Now in its fourth edition, this book is the ideal companion to any international business environment course.
Table of contents:
Part One: Global Context
1. Globalization, Leslie Hamilton
2. The Global Economy, Steve Gregory
3. Analysing Global Industries, Leslie Hamilton
4. The Global Business Environment, Leslie Hamilton
5. Corporate Social Responsibility, Philip Webster
6. Assessing Country Attractiveness, Philip Webster
Part Two: Global Issues
7. The Social-Cultural Framework, Leslie Hamilton
8. The Technological Framework, John Bratton and Kirsteen Grant
9. The Political Environment, Neil Barnett
10. The Legal Environment, Leslie Hamilton
11. The Financial Framework, Leslie Hamilton
12. The Ecological Environment, Dorron Otter