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The Metail Economy 1st Edition Joel Bines 1264274645 9781264274642

Name: The Metail Economy 1st Edition Joel Bines 1264274645 9781264274642
SKU: EB-48861430
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The Metail Economy 1st Edition Joel Bines Digital Instant Download

Author(s): Joel Bines

ISBN(s): 9781264274642, 9781264274635, 1264274645, 1264274637

Edition: 1

File Details: EPUB, 611 KB

Year: 2022

Language: English

SKU: EB-48861430 Category: Business & Economics Tags: 1264274645, 9781264274642, Joel Bines, Metail Econom

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ISBN-10: 1264274645
ISBN-13: 9781264274642
Author: Joel Bines

Armed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers―”Me’s”―have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy.

From Joel Bines, one of today’s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival.

Table of contents:

PART I RETAIL’S REIGN AND THE METAIL UPRISING

CHAPTER 1 WHEN RETAIL WAS KING

CHAPTER 2 THEN ALONG CAME THE INTERNET

CHAPTER 3 THE QUANTUM CONSUMER REVOLUTION

PART II SIX INGREDIENTS FOR METAIL SUCCESS

CHAPTER 4 COST: GIVE ME A STEAL

CHAPTER 5 CONVENIENCE: MAKE IT EASY FOR ME

CHAPTER 6 CATEGORY EXPERT: SHOW ME WHAT YOU KNOW

CHAPTER 7 CUSTOMIZATION: THAT MADE-FOR-ME FEELING

CHAPTER 8 CURATION: THAT CHOSEN-FOR-ME FEELING

CHAPTER 9 COMMUNITY: MAKE ME FEEL WELCOME