The Oxford Handbook of Luxury Business (Oxford Handbooks) Pierre-Yves Donzé

The Oxford Handbook of Luxury Business (Oxford Handbooks) – Ebook Instant Download/Delivery ISBN(s): 9780190932220,0190932228

Product details:

• ISBN-10 ‏ : ‎ 0190932228
• ISBN-13 ‏ : ‎ 978-0190932220
• Author(s): Pierre-Yves Donzé, Véronique Pouillard, Joanne Roberts

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.

The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

Table contents:

1. Luxury Business: Approaches and Issues
Part I Conceptual Foundations and the Evolution of the Luxury Industry
2. The History of Ideas on Luxury in the Early Modern Period
3. Critical Theory and the Singular Instant of Luxury: On Contemporary Conceptions of Luxury Custome
4. Luxury as an Industry
5. Luxury, Banking, and Finance
6. Luxury and the Entrepreneur: A Story of Meissen Porcelain, Harlequins, and Creative Destruction
Part II Producing Luxury
7. Luxury Supply Chain Management
8. Luxury, Craft, Creativity, and Innovation
9. Licensing and the Mass Production of Luxury Goods
10. Systemic Luxury Strategy
Part III Luxury Branding and Marketing
11. Luxury Branding
12. Luxury Brand Extensions and Perceived Luxury: Insights from the Australian Market
13. How to Manage Heritage Brands: The Case of Sleeping Beauties Revival
14. Consumers’ Perceptions and Evaluations of Luxury and Luxury Brands
15. Why Luxury Brands Partner with Artists
Part IV Distributing Luxury
16. Department Stores and Luxury Business
17. The Strategic Value of the Mono-​Brand Store for European Luxury Fashion Brands
18. Airport Luxury Retail
19. Intellectual Property Rights and Country-​of-​Origin Labels in the Luxury Industry
Part V Globalization and Markets
20. Luxury in the United States and Western Europe
21. Luxury Business in Japan
22. Luxury in China
23. Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India
Part VI Issues of Morality, Inequality, and Environmental Sustainability
24. Economic Inequality and Luxury: A Critical Luxury Studies Approach
25. Consumers, Counterfeiters, and Luxury Goods
26. Luxury and Corruption
27. Luxury Tourism and Environmentalism
28. Digital Luxury: Towards a Sustainable Future?
Index

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