The Oxford Handbook of Polling and Survey Methods (Oxford Handbooks) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0190213299
• ISBN-13 ‏ : ‎ 978-0190213299
• Author: Lonna Rae Atkeson (Editor), R. Michael Alvarez (Editor)

The Oxford Handbook on Polling and Survey Methods brings together a unique mixture of academics and practitioners, from various backgrounds, academic disciplines, and experiences. In some sense, this is reflective of the interdisciplinary nature of the polling and survey industry: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analyzing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. Divided into four main sections, the Handbook draws on the existing research and explores data collection methods. It then addresses data analysis and the methods available for combining polling data with other types of data. The next section covers analytic issues, including the new approaches to studying public opinion (ie social media, the analysis of open-ended questions using text analytic tools, and data imputation). The final section focuses on the presentation of polling results, an area where there is a great deal of innovation.

Table contents:

1. Survey design. Total survey error

2. Data collection. Exit polling today and what the future may hold

3. Analysis and presentation Causal Inference with Complex Survey Designs: Generating Population Estimates Using Survey Weights

4. New frontiers Survey Experiments: Managing the Methodological Costs and Benefits

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