The Palgrave Handbook of Servitization 1st Edition by Marko Kohtamäki, Tim Baines, Rodrigo Rabetino, Ali Ziaee Bigdeli, Christian Kowalkowski, Rogelio Oliva, Vinit Parida 3030757714 9783030757717

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ISBN-10 :  3030757714 

ISBN-13 :  9783030757717

Author : Marko Kohtamäki, Tim Baines, Rodrigo Rabetino, Ali Ziaee Bigdeli, Christian Kowalkowski, Rogelio Oliva, Vinit Parida

Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process.  Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as operations, strategic, relational, and even ecosystemic layers. Recent literature studies have called for improved theories in servitization, and even alternative narratives. In this handbook, the chapters take different perspectives towards servitization, digital servitization or Product-Service-Software systems, presenting and debating over concepts such as organizational transformation, change management, strategic management, business models, innovation and product-service operations. The handbook provides an opportunity to develop improved theoretical grounds for servitization, and thus to elaborate and develop the field further. This volume will be of great interest for the servitization community, including scholars, Ph.D. and master students, but also company managers, developers and consultants facilitating company’s servitization efforts.

The Palgrave Handbook of Servitization 1st Table of contents

Strategic Approaches in Servitization
Digital Servitization: How Manufacturing Firms Can Enhance Resource Integration and Drive Ecosystem Transformation
Typologies of Manufacturer Identities in the Age of Smart Solutions
PSS Business Models: A Structured Typology
Product-Service Systems in the Digital Era: Deconstructing Servitisation Business Model Typologies
Digital Business Model Innovation for Product-Service Systems
Business Models for Digital Service Infusion Using AI and Big Data
Towards Servitization: A Taxonomy of Industrial Product-Service Systems for Small- and Medium-Sized Manufacturers
Further Semiotic Perspectives on the Outcome-Based vs Performance-Based Semantic Dispute
The Features of Performance Measurement Systems in Value-Based Selling
Exploring Dynamic Capabilities to Facilitate a Smoother Transition from Servitization to Digital Servitization: A Theoretical Framework
Dynamic Capabilities as Enablers of Digital Servitization in Innovation Ecosystems: An Evolutionary Perspective
Reviewing Service Types from a Transaction Cost Economics Perspective
The Role of Financialization When Moving up the Service Ladder
Servitization Process
Viewing Servitization Through a Practice-Theoretical Lens
Microfoundations of Servitization: An Individual-Level Perspective
Revitalizing Alignment Theory for Digital Servitization Transition
Managerial Heuristics in Servitization Journey
Narrative Network as a Method to Understand the Evolution of Smart Solutions
A Conceptual Guideline to Support Servitization Strategy Through Individual Actions
Employee Reactions to Servitization as an Organizational Transformation
Co-creating Value in Servitization
Salesforce Transformation to Solution Selling
Digital Servitization: Strategies for Handling Customization and Customer Interaction
Relational Transformation for Digital Servitization
Service-Dominant Logic: A Missing Link in Servitization Research?
Value Co-creation in Digitally-Enabled Product-Service Systems
Manufacturers’ Service Innovation Efforts: From Customer Projects to Business Models and Beyond
Configurational Servitization Approach: A Necessary Alignment of Service Strategies, Digital Capabilities and Customer Resources
Managing Product-Service Operations
Digital Servitization and Modularity: Responding to Requirements in Use
Service Integration: Supply Chain Integration in Servitization
Network Structures in Service Provision
Organizational Structures in Servitization: Should Product and Service Businesses Be Separated or Integrated?
Coordinating and Aligning a Service Partner Network for Servitization: A Motivation-Opportunity-Ability (M

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