The PDMA Handbook of Innovation and New Product Development 4th Edition Ludwig Bstieler

The PDMA Handbook of Innovation and New Product Development 4th Edition Ludwig Bstieler – Ebook Instant Download/Delivery ISBN(s): 9781119890225,9781119890218,1119890225,1119890217

Product details:

• ISBN 10: 1119890225
• ISBN 13: 9781119890225
• Author: Ludwig Bstieler; Charles H. Noble

THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT

State-of-the-art overview of all aspects of new product development from start to finish

The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices.

This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more.

In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on:

• What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint
• Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities
• Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you
• Design thinking, artificial intelligence and new product development

Table contents:

SECTION ONE: GETTING STARTED WITH NEW PRODUCT DEVELOPMENT AND INNOVATION
1 New Products: What Separates the Winners from the Losers and What Drives Success
2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses
3 Sustainable Innovations and Sustainable Product Innovations: Definitions, Potential Avenues, and Outlook
4 Organizational Design for Innovation: Leveraging the Creative Problemsolving Process to Build Internal Innovation Effectiveness
5 Repurposing: A Collaborative Innovation Strategy for the Digital Age
6 Innovation Governance
SECTION TWO: NEW PRODUCT DEVELOPMENT PROCESS
7 Toward Effective Portfolio Management
8 The Politics of Process: The Portfolio Management Framework
9 Integrating IP Actions into NPD Processes: Best Practices for Protecting (and Promoting) New Product Innovation
10 Managing the Front End of Innovation (FEI): Going Beyond Process
11 Opportunistic New Product Development
12 Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights
13 Managing the Supply Chain Implications of Launch
14 New Product Development in East Asia: Best Practices and Lessons to Be Learned
SECTION THREE: USER PARTICIPATION AND VALUE CREATION IN NEW PRODUCT DEVELOPMENT
15 Navigating Open Innovation
16 How to Leverage the Right Users at the Right Time Within User-Centric Innovation Processes
17 Harnessing Ordinary Users’ Ideas for Innovation
18 New Product Co-Creation: Key Insights and Success Factors
19 Crowdsourcing and Crowdfunding: Emerging Approaches for New Product Concept Generation and Market Testing
SECTION FOUR: TRANSFORMATIVE FORCES OF NEW PRODUCT DEVELOPMENT AND INNOVATION
20 Digital Transformation in the Making: Lessons from a Large Energy Company
21 Hybrid Intelligence for Innovation: Augmenting NPD Teams with Artificial Intelligence and Machine Learning
22 AI for User-Centered New Product Development—From Large-Scale Need Elicitation to Generative Design
23 Re-thinking Design Thinking: The Transformative Role of Design Thinking in New Product Development
SECTION FIVE: SERVICE INNOVATION
24 Innovation When All Products Are Services
25 New Product Development by Extending the Business Model
26 How to Build Subscription Business Models
SECTION SIX: APPLICATIONS IN NEW PRODUCT DEVELOPMENT
27 Obtaining Customer Needs for Product Development
28 The Evolving Influence of Customer Needs on Product Development
29 Choice-based Conjoint Analysis: Reveal Customer Preferences to Increase Product-market Fit
30 Creativity Tools for New Product Development
31 Forecasting New Products
32 A Practical Guide to Facilitating a Design Thinking Workshop

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