The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow 1st Edition

The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9789811658679,9811658676,9789811658686, 9811658684

Product details:

• ISBN-10: 9811658684
• ISBN-13: 9789811658686
• Author: Ofer Mintz

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.

Table contents:

1. Introduction
2. Section One Introduction: How and Why the COVID-19 Economic Crisis Occurred? A Customer Behavior-based Perspective
3. Five Phases for How Customer Behavior Changed in Response to COVID-19
4. Psychological and Economic Explanations for Why the COVID-19 Economic Crisis Occurred
5. Section Two Introduction: Customer-centric Growth Strategies
6. An Opportunity Unlike Ever Before
7. First Quadrant: Status Quo Growth Strategy (It’s Obsolete)
8. Second Quadrant: New Customer Markets
9. Third Quadrant: New Products
10. Fourth Quadrant: Diversify Simultaneously into New Markets with New or Modified Products
11. Section Three Introduction: The COUNTER COVID Customer-centric Framework Your Firm Needs to Employ NOW
12. Create Emotional Connections to CREATES Loyalty
13. Demonstrate Product Value
14. Extend Digital Footprint
15. Conclusion

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