The Rise and Size of the Fitness Industry in Europe: Fit for the Future? Jeroen Scheerder

The Rise and Size of the Fitness Industry in Europe: Fit for the Future? Jeroen Scheerder – Ebook Instant Download/Delivery ISBN(s): 9783030533472,3030533476

Product details:
• ISBN 10:3030533476
• ISBN 13:9783030533472
• Author:Jeroen Scheerder, Hanna Vehmas, Kobe Helsen

This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered.

Table contents:

1. The Global Health and Fitness Industry at a Glance: Fast, Fit, Flexible, Functional, Funny, Fashionable and Fanatic
2. The Weight of Numbers: Prevalence of Overweight, Sedentary Behaviour and Sport/Fitness Participation from a Comparative Pan-European Perspective
3. The (R)Evolution of the Flemish Fitness Industry
4. Bulgarian Fitness Industry: Policies, Processes and Providers
5. Current Trends in the Fitness Movement in Cyprus
6. Fitness in Denmark: A Unique Combination of the Commercial and Non-profit Sectors
7. Engagement in Fitness Activities in England
8. Fitness in Finland: Department Stores of Healthy Life Styles
9. Fitness in France: A Mature Sector Looking for Growing Markets and Segments
10. Development of the Fitness Industry in Germany
11. The Impact of the Economic Crisis on the Private Fitness Sector in Greece
12. The Shape of the Fitness Industry in Ireland
13. Fitness in Italy: Body Culture, Well-Being and Active Lifestyles
14. The Netherlands: Growing Market, Shifting Segments
15. Norwegian Fitness Industry: From Bodybuilding to a Public Health Partner
16. A Growing Sector After the Impact of the Great Recession in Spain
17. Current Situation of Fitness Sport in Switzerland
18. Fitness(-Related) Trends Within and Between Countries: Towards a Fit (in) Europe?
19. Fitness: The New Black or Even a Religion?

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