The Social Impact Advantage: Win Customers and Talent By Harnessing Your Business For Good 1st Edition

The Social Impact Advantage: Win Customers and Talent By Harnessing Your Business For Good 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9781264269693,1264269692

Product details:

• ISBN-10: 1264269692
• ISBN-13: 9781264269693
• Author: Tynesia Boyea-Robinson

Build trust―and boost revenue―by embracing social causes the right way Our society is at a crossroads. It’s no longer enough to have the best product or the most value add for your customers. Today’s consumers demand more than just product quality and price. They’re looking at how your company aligns with their values, how tapped into the social climate you are, and how authentic your social stances appear. In order to increase revenue and seize the competitive edge, your organization needs to embrace social causes and do it the right way. Embracing social causes can help you grow your business and build better relationships with your team, community, and the world at large. But it can be a struggle to figure out how to align your company’s mission in the current social climate the right way―ensuring results are meaningful, effective, and ultimately profitable. With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits.

Table contents:

CHAPTER 1 Why Your Customers Want You to Be Good, and What You Can Do About It
CHAPTER 2 Achieving Equitable Impact Through Your Business Model
CHAPTER 3 Achieving Equitable Impact Through Your Spending
CHAPTER 4 Achieving Equitable Impact by Investing in Your People
CHAPTER 5 Build Your CapEQ to Make an Equitable Impact

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