The Transmedia Franchise of Star Wars TV 1st edition by Dominic Nardi, Derek Sweet 3030529581 9783030529581

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Product details:

ISBN-10 :  3030529581 

ISBN-13 : 9783030529581

Author : Dominic J. Nardi, Derek R. Sweet 

While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.

The Transmedia Franchise of Star Wars TV 1st Table of contents:

1. Introduction: Star Wars from Big Screen to Small
Part I. Marketing and Commercials
2. The Enduring Force of Kenner Star Wars Toy Commercials
3. The Holiday Special and the Hole in the Archive
4. The Battle for Endor: Ewok Television Films as Transmedia Brand Extension
5. “The circle is now complete”: Transmedia Storytelling and Nostalgia in Star Wars Television Adverts
6. The Princess Strikes Back: Forces of Destiny and the Capitalization of the Disney Princess
Part II. Worldbuilding and Storytelling
7. Several Decades Ago in Your Living Room: Ewoks, Droids, and Star Wars Saturday Morning Cartoons
8. From Monk to Superhero: Genndy Tartakovsky’s Clone Wars and the Transformation of the Jedi
9. Of War, Peace, and Art: Mandalorian Culture in Star Wars Television
10. Canonical Legends: How the Expanded Universe (Selectively) Lives on TV

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Tags: The Transmedia, Franchise, Star Wars, Dominic Nardi, Derek Sweet