The Valuation of Digital Intangibles: Technology, Marketing, and the Metaverse 2nd Edition

The Valuation of Digital Intangibles: Technology, Marketing, and the Metaverse 2nd Edition – Ebook Instant Download/Delivery ISBN(s): 9783031092367,3031092368,9783031092374, 3031092376

Product details:

• ISBN-10: 3031092376
• ISBN-13: 9783031092374
• Author: Roberto Moro-Visconti

This book offers an updated primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Evaluation issues are increasingly based on an analytical comprehension of augmented business models and virtual function analysis, nurtured by real-time big data. The impact of digitalization on scalable business models is the main competitive advantage factor of the BigTechs and other Unicorns, representing a target for startups and the reengineering of traditional firms. The transition from the Internet to the metaverse represents the last frontier, showing how 3D virtual and augmented reality impacts social networking. The second edition of this book updates the contents of the first edition while comprehensively introduces these innovative topics–such as the metaverse, cloud storage, multi-sided digital platforms, ESG-compliance, and value co-creation patterns of digitized stakeholders–and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike.

Table contents:

1. Introduction
Part I. A General Valuation Approach
2. The Valuation of Intangible Assets: An Introduction
3. Digital Scalability and Growth Options
Part II. Technology
4. The Valuation of Know-How
5. Patent Valuation
6. The Valuation of Digital Startups and Fintechs
7. The Valuation of Software and Database
8. The Valuation of Artificial Intelligence
Part III. Marketing
9. The Valuation of Trademarks and Digital Branding
10. The Valuation of Newspaper Headings, Digital Media, and Copyright
Part IV. Internet and the Metaverse
11. Domain Name and Website Valuation
12. The Valuation of Mobile Apps
13. Big Data Valuation
14. Internet of Things Valuation
15. The Valuation of Internet Companies, Videoconferences, and Social Networks
16. Blockchain Valuation: Internet of Value and Smart Transactions
17. Cryptocurrencies, Non-fungible Tokens, and Digital Art Valuation
18. Metaverse: A Digital Network Valuation
19. Cloud Storage Valuation
20. The Valuation of Digital Platforms and Virtual Marketplaces
Part V. Residual Goodwill, Bundled Intangibles, and Bankability Issues
21. Digital Goodwill Valuation
22. Portfolio of Intangibles, Smart Infrastructural Investments, and Royalty Companies
23. Digitalization and ESG-Driven Valuation
24. Corporate Governance Concerns and Bankability Issues of the Digital Assets: More Guarantees with Less Collateral?

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