(EBOOK PDF)The Widest Net Unlock Untapped Markets and Discover New Customers Right in Front of You 1st Edition by Pamela Slim 9781264266807 1264266804 full chapters

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Product details:

• ISBN 10:1264266804 

• ISBN 13:9781264266807

• Author:Pamela Slim 

 The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.

The Widest Net Unlock Untapped Markets and Discover New Customers Right in Front of You 1st  Table of contents:

ACKNOWLEDGMENTS
INTRODUCTION
CHAPTER 1 STEP ONE: Find the Mission at Your Root
CHAPTER 2 STEP TWO: Identify Your Values
CHAPTER 3 STEP THREE: Describe the Customer of Your Dreams
CHAPTER 4 STEP FOUR: The Offer They Can’t Refuse
CHAPTER 5 STEP FIVE: The Watering Holes Where They Gather
CHAPTER 6 STEP SIX: The Seeds You Plant
CHAPTER 7 STEP SEVEN: The Beacon You Light
CHAPTER 8 STEP EIGHT: The Sales You Make
CHAPTER 9 STEP NINE: The Partnerships You Form
CHAPTER 10 STEP TEN: The Ecosystem You Protect
CONCLUSION
NOTES
INDEX

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