(Ebook PDF) Think Bigger How to Innovate 1st edition by Sheena Iyengar 0231552831 9780231552837 full chapters

Think Bigger: How to Innovate 1st edition by Sheena Iyengar – Ebook PDF Instant Download/DeliveryISBN:  0231552831,  9780231552837 

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Product details:

ISBN-10 :  0231552831 

ISBN-13 :  9780231552837

Author: Sheena Iyengar 

Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation In Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?” Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade. For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

Think Bigger: How to Innovate 1st Table of contents:

Part One
1 What Is Think Bigger?
2 The Creative Brain
Part Two
3 Step 1: Choose the Problem
4 Step 2: Break Down the Problem
5 Step 3: Compare Wants
6 Step 4: Search in and Out of the Box
7 Step 5: Choice Map
8 Step 6: The Third Eye

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