THINK Public Relations 2nd Edition, (Ebook PDF) – Digital Instant Dowload.
Product details:
- ISBN-10 : 9780205857258
- ISBN-13 : 978-0205857258
- Author: Dennis Wilcox (Author), Glen Cameron (Author), Bryan Reber (Author), Jae-Hwa Shin (Author)
The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.
Table contents:
Cover
Table of Contents
1. What is Public Relations?
2. The Growth of a Profession
3. Careers in Public Relations
4. Today’s Practice: Departments and Firms
5. Research and Campaign Planning
6. Communication and Measurement
7. Public Opinion and Persuasion
8. Managing Competition and Conflict
9. Ethics and the Law
10. Reaching Diverse Audiences
11. The Mass Media
12. The Internet and Social Media
13. Corporate Public Relations
14. Events and Promotions
15. Global Public Relations
16. Government and Politics
17. Entertainment, Sports, and Tourism
18. Nonprofit, Health, and Education
Index
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