(EBook PDF)Transitioning to Virtual and Hybrid Events How to Create Adapt and Market an Engaging Online Experience How to Create Adapt and Market an Engaging Online Experience 1st Edition by Ben Chodor 111974718X 9781119747185 full chapters

Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience How to Create, Adapt, and Market an Engaging Online Experience 1st Edition by Ben Chodor – Ebook PDF Instant Download/DeliveryISBN: 111974718X, 9781119747185

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Product details:

ISBN-10 :  111974718X 

ISBN-13 :  9781119747185

Author: Ben Chodor 

Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues.

Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience How to Create, Adapt, and Market an Engaging Online Experience 1st Table of contents:

CHAPTER 1: Understanding Virtual and Hybrid Events
GOING VIRTUAL
OPTING FOR A HYBRID EVENT
ADDRESSING COMMON MISCONCEPTIONS AND MYTHS ABOUT VIRTUAL EVENTS
CHAPTER 2: Understanding Virtual Communication Tools
WEBINAR
WEBCASTING
STREAMING
WEB CONFERENCING
DETERMINING THE RIGHT PROGRAM FOR YOU
CHAPTER 3: Converting from Physical to Virtual
COMMUNICATION IS KEY
ENVISIONING A NEW VIRTUAL REALITY
REDUCING YOUR CARBON FOOTPRINT AND THE IMPACT ON THE ENVIRONMENT (ESG)
CRAFTING YOUR DESIRED USER JOURNEY
REWORKING AND REASSIGNING
PERFORMING DRY RUNS
SAVE THE DAY
CHAPTER 4: Hybrid Events: The Best of Both Worlds
ESTABLISHING YOUR HYBRID EVENT OBJECTIVES AND AUDIENCE
CREATING AN INTEGRATED EVENT EXPERIENCE
CAPTURING HYBRID EVENT CONTENT
ACHIEVING BUSINESS GOALS BEYOND THE LIVE PERIOD
TAKING ADVANTAGE OF ATTENDEE FEEDBACK
CHAPTER 5: Virtual Event Planning 101
YOUR ENTRYWAY TO VIRTUAL EVENT PLANNING
VIRTUAL EVENT PLANNING TIPS
ESTABLISHING YOUR EVENT STRATEGY AND GOALS
EVALUATING PLATFORM OPTIONS
CHAPTER 6: Assembling Your Virtual Event or Hybrid Event Team
VIRTUAL EVENTS
HYBRID EVENTS
CHAPTER 7: Adapting Your Content for Virtual
BEST PRACTICES WHEN OUTLINING YOUR EVENT’S CONTENT
ENGAGING YOUR VIRTUAL AUDIENCE WITH INTERACTIVE TOOLS
THEMING YOUR EVENT
PACKAGING CONTENT
ADAPTING THE EXHIBIT HALL
LOUNGES
RESOURCE CENTERS
CHAPTER 8: Preparing Speakers for Virtual Appearances
PROVIDING SPEAKERS A “STUDIO IN A BOX”
SPEAKER READINESS COMMUNICATIONS
BEST PRACTICES FOR ON‐CAMERA INTERVIEWS
BEST PRACTICES FOR GUESTS
BEST PRACTICES FOR INTERVIEWERS/MODERATORS
DRESSING FOR ON‐CAMERA SUCCESS
BEST PRACTICES FOR PRESENTING USING A MOBILE PHONE
CHAPTER 9: Monetization through Exhibitors and Sponsorships
WHAT ARE YOUR POTENTIAL REVENUE STREAMS?
PRICING EXHIBITOR BOOTHS AND SPONSORSHIPS—SOME CONSIDERATIONS
EVENT FUNCTIONALITY THAT CAN BE CUSTOMIZED FOR SPONSORSHIPS
BUILDING OUT SPONSORSHIPS
SAMPLE VIRTUAL EVENT SPONSORSHIP PACKAGES
SAMPLE HYBRID EVENT SPONSORSHIP PACKAGE
CHAPTER 10: Marketing Your Virtual Event
FIRST THINGS FIRST: ANSWERING KEY QUESTIONS AND ESTABLISHING KEY GOALS
MARKETING TIMELINE
ESTABLISHING YOUR TARGET AUDIENCE
BUILDING A STRONG MESSAGE
BUILDING A MESSAGING FRAMEWORK
CHAPTER 11: The Power of Virtual Event Data
TAKING ADVANTAGE OF VIRTUAL EVENT DATA
MANAGING AND SCORING VIRTUAL EVENT LEADS
CONCLUSION: VIRTUAL EVENTS ARE HERE TO STAY
THE FIRST STEP IS THE HARDEST
IT’S ALL ABOUT COMMUNICATING
WHEN VIRTUAL BECAME THE ONLY OPTION
LIVE, VIRTUAL, AND HYBRID: SAME GAME, DIFFERENT TACTICS
TECHNOLOGIES DRIVING THE FUTURE OF VIRTUAL EVENTS

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