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Understanding And Profiting From Intellectual Property In International Business: Strategies Across Borders 3rd Edition

Name: Understanding And Profiting From Intellectual Property In International Business: Strategies Across Borders 3rd Edition
SKU: EB-23945436
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Understanding And Profiting From Intellectual Property In International Business: Strategies Across Borders 3rd Edition Deli Yang Digital Instant Download

Author(s): Deli Yang

ISBN(s): 9783030540333, 9783030540340, 3030540332, 3030540340

Edition: 3

File Details: PDF, 4.62 MB

Year: 2021

Language: English

SKU: EB-23945436 Category: Business & Economics Tags: Deli Yang, Intellectual Property, International Business

Description

Understanding And Profiting From Intellectual Property In International Business: Strategies Across Borders – Ebook Instant Download/Delivery ISBN(s): 9783030540333,9783030540340,3030540332,3030540340

Product details:

ISBN-10 ‏ : ‎ 3030540340
ISBN-13 ‏ : ‎ 9783030540340
Author: Deli Yang

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.

Table contents:

1. Understanding and Profiting from Intellectual Property in International Business: A Beginning
Part I. Intellectual Property Fundamentals
2. Intellectual Property Theories
3. Intellectual Property Systems
Part II. Intellectual Property Environments
4. Intellectual Property Impacts Political Economy
5. The Effects of Political Economy on Intellectual Property
6. Culture and Intellectual Property
Part III. Intellectual Property Management
7. Managing Intellectual Property Assets
8. Valuing Intellectual Property
Part IV. Intellectual Property Strategies
9. Internationalizing Intellectual Property
10. International Licensing and Contracting of Intellectual Property
11. Global Piracy and Strategic Responses
12. Understanding and Profiting from Intellectual Property in Inter

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