Understanding Business 11th Edition – Ebook PDF Version – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0078023165
• ISBN-13 ‏ : ‎ 978-0078023163
• Author: Susan McHugh

Improves Student Performance―Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect^® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook.

Enhances your Teaching―The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author team on the market that carefully reviews each and every resource to ensure cohesion.

Table contents:

Part 1: Business Trends: Cultivating a Business in Diverse, Global EnvironmentsChapter 1 Taking Risks and Making Profits within the Dynamic Business EnvironmentChapter 2 Understanding Economics and How It Affects BusinessChapter 3 Doing Business in Global MarketsChapter 4 Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small BusinessChapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business

Part 3: Business Management: Empowering Employees to Satisfy CustomersChapter 7 Management and Leadership Chapter 8 Structuring Organizations for Today’s ChallengesChapter 9 Production and Operations ManagementChapter 10 Motivating Employees

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and ServicesChapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Union and Employee–Management Issues

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13 Marketing: Helping Buyers Buy Chapter 14 Developing and Pricing Goods and Services Chapter 15 Distributing Products Chapter 16 Using Effective Promotions

Part 6: Managing Financial ResourcesChapter 17 Understanding Accounting and Financial Information Chapter 18 Financial Management Chapter 19 Using Securities Markets for Financing and Investing Opportunities Chapter 20 Money, Financial Institutions, and the Federal Reserve Bonus ChaptersBonus

Chapter A Working Within the Legal Environment Bonus Chapter B Using Technology to Manage Information Bonus Chapter C Managing Risk Bonus Chapter D Managing Personal Finances

Title tag:

1. Comprehensive Guide to Understanding Business 11th Edition
2. Master Business Concepts with Understanding Business 11th Edition
3. Essential Business Knowledge with Understanding Business 11th Edition