(Ebook PDF) Understanding Business 12th Edition by Bill Nickels 126009233X 978-1260092332 full chapters
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Understanding Business 12th Edition by Bill Nickels – Ebook PDF Instant Download/DeliveryISBN: 126009233X, 978-1260092332
Full download Understanding Business 12th Edition after payment.
Product details:
ISBN-10 : 126009233X
ISBN-13 : 978-1260092332
Author: Bill Nickels
It will not come with online access code. Online Access code sold separately at ISBN: 9781260211061 The content of this is the same on other formats. Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.
Understanding Business 12th Table of contents:
1 Taking Risks and Making Profits within the Dynamic Business Environment
2 Understanding Economics and How It Affects Business
3 Doing Business in Global Markets
4 Demanding Ethical and Socially Responsible Behavior
5 How to Form a Business
6 Entrepreneurship and Starting a Small Business
7 Management and Leadership
8 Structuring Organizations for Today’s Challenges
9 Production and Operations Management
10 Motivating Employees
11 Human Resource Management: Finding and Keeping the Best Employees
12 Dealing with Employee–Management Issues
13 Marketing: Helping Buyers Buy
14 Developing and Pricing Goods and Services
15 Distributing Products
16 Using Effective Promotions
17 Understanding Accounting and Financial Information
18 Financial Management
19 Using Securities Markets for Financing and Investing Opportunities
20 Money, Financial Institutions, and the Federal Reserve
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