Understanding Business 13th Edition

Understanding Business 13th Edition – Ebook Instant Download/Delivery ISBN(s): 9781264249527, 1264249527

Product details:

• ISBN-10: 1264249527
• ISBN-13: 9781264249527
• Author: William G. Nickels

The experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors? assessment processes. Course supplements tightly align with chapter concepts and to enhance retention, making instructors of all experience levels Grade-A rockstars. Unparalleled support from our Digital Faculty Consultants, Student Ambassadors, Implementation, Sales and Product Teams, all help to ensure both instructors and students benefit from the full experience of what is now the Gold Standard in Introduction to Business classes.

Table contents:

PART 1: Business Trends: Cultivating a Business in Diverse, Global Environments

PART 2: Business Ownership: Starting a Small Business

PART 3: Business Management: ­Empowering Employees to Satisfy Customers

PART 4: Management of Human Resources: ­Motivating Employees to Produce Quality Goods and Services

PART 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

PART 6: Managing Financial Resources

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