Understanding Strategic Management 3rd Edition

Understanding Strategic Management 3rd Edition – Ebook Instant Download/Delivery ISBN(s): 9780199662470,0199662479

Product details:

• ISBN 10:0199662479
• ISBN 13: 9780199662470
• Author:Anthony E. Henry 

Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book’s four-part structure defines the concept of strategy before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.

Making use of chapter maps and learning objectives to guide students through the complexities of the subject, the author conveys the realities of strategic management through a diverse selection of international and contemporary examples. “Strategy in Focus” boxes use examples from popular media to show how strategic management issues appear in the headlines we read every day. A longer, integrated “Case Example” closes every chapter, tying in multiple strategic challenges that affect businesses of all kinds. Review and discussion questions then encourage students to be critical of the material and to evaluate its strengths and weaknesses.

Table contents:

1. What is strategy?

1. Evaluating the macro-environment
2. Industry analysis
3. The internal environment: Value-creating activities
4. The internal environment: A resource-based view of strategy

Part Three: Strategy formulation

1. Business strategy
2. Corporate strategy
3. International strategy

1. Organizational structures and strategic change
2. Strategic leadership
3. Corporate governance

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