Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships 1st Edition

Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9780789751614,0789751615,9780133480139, 0133480135

Product details:

• ISBN-10: 0133480135
• ISBN-13: 9780133480139
• Author: Michael Brito

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today.

Table contents:

Chapter 1: Understanding the Social Customer and the Chaotic World We Live In

Chapter 2: Defining Social Business Strategy and Planning

Chapter 3: Establishing a Centralized “Editorial” Social Business Center of Excellence

Chapter 4: Empowering Employees, Customers, and Partners to Feed the Content Engine

Chapter 5: Building Your Social Business Command Center

Chapter 6: Understanding the Challenges of Content Marketing

Chapter 7: Defining Your Brand Story and Content Narrative

Chapter 8: Building Your Content Channel Strategy

Chapter 9: The Role of Converged Media in Your Content Strategy

Chapter 10: How Content Governance Will Facilitate Media Company Transformation

Chapter 11: Structuring Your Teams to Become a Content-Driven Organization

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