BUSN 10: Introduction to Business 10th Edition- Ebook Instant Download/Delivery ISBN(s): 9781337116695,1337116696,9798214339184
Product details:
- ISBN 13:9798214339184
- Author:Marcella Kelly
Learn your Intro to Business Course YOUR Way with BUSN! BUSN’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, BUSN Online allows easy exploration of BUSN anywhere, anytime – including on your device! Collect your notes and create StudyBits from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Table contents:
Chapter 1. Business Now: Change Is the Only Constant
Chapter 2. Economics: The Framework for Business
Chapter 3. The World Marketplace: Business without Borders
Chapter 4. Business Ethics and Social Responsibility: Doing Well by Doing Good
Chapter 5. Business Communication: Creating and Delivering Messages that Matter
Chapter 6. Business Formation: Choosing the Form that Fits
Chapter 7. Small Business and Entrepreneurship: Economic Rocket Fuel
Chapter 8. Accounting: Decision Making by the Numbers
Chapter 9. Finance: Acquiring and Using Funds to Maximize Value
Chapter 10. Financial Markets: Allocating Financial Resources
Chapter 11. Marketing: Building Profitable Customer Connections
Chapter 12. Product and Promotion: Creating and Communicating Value
Chapter 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
Chapter 14. Management, Motivation, and Leadership: Bringing Business to Life
Chapter 15. Human Resource Management: Building a Top-Quality Workforce
Chapter 16. Managing Information and Technology: Finding New Ways to Learn and Link
Chapter 17. Operations Management: Putting It All Together
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